Personalized for you

Stitch Fix’s third collaborative collection with body-positive influencer Katie Sturino launched to an excited customer base with bold colors, playful silhouettes, and new technology.

This collection represented a technological step forward for the brand, allowing customers to instantly purchase pieces from the collection individually or as a complete outfit, created by Stitch Fix’s powerful algorithm which collects data on a user size, price, and style preferences. This new experience helped to eliminate friction experienced by customers in previous Katie Sturino collections, where users weren’t able to select pieces to buy outside of a curated “Fix” subscription and stylist.

Creatively, the challenge began by finding a balance between visually communicating the new collection with the new shopping experience for users, and the emergence of COVID-19 meant rethinking collaborative aspects of the campaign like photo shoots, which had to be conducted remotely with influencer/photographer teams. In developing assets for this project, I leaned into the bright prints, playful photography, and innovative new tech to bring this project to life through email, digital growth ads, and social content.